digitalbuzzblog

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]Related Digital Buzz Posts:

1. Chevy Sonic: 3D Projection Mapping Claw Game
2. B-Reel Eels: Mobile Projection Mapping Game
3. ATG: Multi-Player Swedish Horse Racing Game

NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion’s Night Out celebrations in London and New York, but as of today, it’s been rolled out globally for the new Karl by Karl Lagerfeld collection, [...]Related Digital Buzz Posts:

1. WWF: Augmented Reality Tiger Shirt
2. Ford C-Max Augmented Reality Billboards
3. Lynx: Augmented Reality Angel Ambush

Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins. The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for [...]Related Digital Buzz Posts:

1. Facebook Timeline: Visual Check-In Logos
2. Infographic: Facebook and Relationships
3. Introducing The New Facebook Timeline

There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and [...]Related Digital Buzz Posts:

1. Project Sk8: Xbox Kinect Controlled Skateboard
2. Microsoft: The Future of Xbox Kinect
3. Xbox Kinect Launch: Projection Mapping Game

Charity and Human Rights organisations provide agencies with the chance to really think differently, push boundaries and innovate. But it doesn’t always happen that way… So I was really glad to see this smart campaign for Amnesty International, called “The Sound of Amnesty”. It started like any other petition drive, but this time each digital [...]Related Digital Buzz Posts:

1. Amnesty International: 100 Days Campaign
2. Amnesty International iAd: Slide to Unlock
3. Sony Pictures’s DVD Amnesty: Case Study

As Cadbury reach the 1 million fan mark they’ve celebrated their community with an enormous chocolate like button. They built it entirely out of large blocks of their classic dairy milk chocolate. Check out the making of the button in this video, you’ll see how much effort went in to create this master piece. It [...]Related Digital Buzz Posts:

1. 1 Million Facebook Likes: The Celebrations
2. Coca-Cola: ‘Fans First’ Approach in Social Communities
3. Twitter: 5th Anniversary Celebration Video/Stats

Here is a really cool project initiated by General Motors, called the “Windows of Opportunity” project that challenged the FutureLAB at the Bezalel Academy of Art and Design in Israel to make back seat windows interactive for kids… The challenge was designed around a transparent digital display window, and the students worked with the General [...]Related Digital Buzz Posts:

1. Microsoft: The Future of Xbox Kinect
2. Nokia: The HumanForm Concept Phone
3. Mill Touch: Projected Touch Screen Experience

MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]Related Digital Buzz Posts:

1. MINI Getaway ARG In Stockholm
2. Nike Shout: Game Day Social Installation
3. MINI Maps: Google Maps Racing Advergame

So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they [...]Related Digital Buzz Posts:

1. Red Bull: Snow Art 3D Projection Mapping
2. Toyota Auris: 3D Projection Mapping On Car!
3. Hot Wheels 3D Projection Mapping in Sydney

Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, who recently launched [...]Related Digital Buzz Posts:

1. Scandinavian Airlines: The TimeKiller App
2. Video projection QR code launches music album.
3. Heineken: Personalised QR Code T-Shirts

We’ve seen some pretty cool Xbox Kinect experiments to date… but I don’t remember seeing an Xbox Kinect Controlled Electric Skateboard, especially one that can hit 32 miles per hour! Chaotic Moon’s LABS program set about rigging up an electric skateboard with a Samsung Windows 8 Tablet and an Xbox Kinect to deliver a gesture [...]Related Digital Buzz Posts:

1. Xbox Kinect: Become Your Own Souvenir!
2. Microsoft: The Future of Xbox Kinect
3. Xbox Kinect Launch: Projection Mapping Game

It seems like Google has been pumping out a tonne of new ads recently… and this one, launched just a few days ago at CES 2012, again honours their famous analogue story telling style. The ad takes the form of the classic labyrinth game that you might have on your iPhone, but is re-imagined as [...]Related Digital Buzz Posts:

1. Google Maps: Favourite Places
2. MINI Maps: Google Maps Racing Advergame
3. Google Maps 6.0 Goes Indoors at IKEA

It’s Saturday, my time to kick back and relax after a crazy week. And today, I’m watching “PressPausePlay” the award winning SXSW film that has been screened at more than 30 film festivals around the globe. It depicts the digital revolution of the last decade, and the way that technology has opened creativity to each [...]Related Digital Buzz Posts:

1. The Art Of Flight Film
2. First user generated feature film, Faintheart
3. Us Now Film: The Power of Mass Collaboration

Here is the teaser video for a new “transparent” smart window screen released at CES 2012… And from all reports, it’s one of the hottest pieces of technology seen so far. The Samsung Smart Window wraps the whole “minority report” experience right up. Supposedly, the new “Smart Window” is just about to hit mass production, [...]Related Digital Buzz Posts:

1. Samsung Jet: Interactive Product Tour
2. Samsung Design That Performs Website
3. eBay: Give-A-Toy Store Window Installation

Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]Related Digital Buzz Posts:

1. Volkswagen Tiguan Website
2. Volkswagen: The People’s Reviewer
3. Volkswagen: Virtual Test Drive Inside Print Ad

As Google’s Plus social platform continues to gain momentum no matter how most of us try to avoid it, it’s going to start becoming increasingly important (maybe I mean “required”) to create and integrate Google plus profiles/brand pages into campaigns and wider digital strategies as the search giant move another step closer to a completely [...]Related Digital Buzz Posts:

1. Google Goggles: Search The World You See
2. Google Social Search Demonstration Video
3. Video: Introducing Google Instant Search

There’s an app for that… Well, at least there is just about to be, with the impending launch of “Crash Corsage“, a new mobile app designed to help you find and crash weddings where ever you are, while adding a gamification layer so you can compete to be the world’s best wedding crasher. The app [...]Related Digital Buzz Posts:

1. Doritos: Crash The Superbowl Social Campaign

Ok so this sounds a little weird right, a vacuum cleaner viral video? Well, yeah, it can be done, here is a pretty clever piece of work from LG in Australia that’s gone viral over the last few weeks, picking up over 1.5 millions views on the original video, with a number of others picking [...]Related Digital Buzz Posts:

1. Ultimo Viral: Underwear Models Field Test Bras
2. TomTom Darth Vader Viral Campaign Video
3. MINI Clubman Viral Ad “Fake”

Some of you have probably seen this piece of work over the last week, it’s a campaign by the Israeli Anti-Drug Authority which has created the world’s first Facebook Timeline campaign. Our friends at McCann Digital created us this video showcasing a gentle scroll through the drug addicted guys life, one side on drugs, the [...]Related Digital Buzz Posts:

1. Introducing The New Facebook Timeline
2. Facebook Timeline: Visual Check-In Logos
3. Video: No Facebook without the Dutch?

Ok, this might just be a tad off subject for Digital Buzz, but I’m sure it will excite the inner geek in all of us, whilst providing a little eye candy for the first week of work in 2012. Created by the Japan Institute of Science and Technology, this racing game inspired by the classic [...]Related Digital Buzz Posts:

1. ATG: Multi-Player Swedish Horse Racing Game
2. Hyundai: Times Square Billboard Racing Game
3. Ubisoft “Driver” Augmented Reality iPad2 Game